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Google Page Rank
|Posted On 26 Sep, 2007||Views : 5725 Previous | Next|
Google Page Rank
Page Rank is a numeric value that represents how important a page is on the web. Google's idea behind link pop is that the more pages that link to a page, the more important the page is and it, therefore, deserves a higher ranking than it would otherwise have. Some engines simply counted the number of links coming into a page i.e Inbound Links, but Google took the idea a step further. Each inbound link comes from a page which itself has inbound links. The more inbound links on the linking page, the more important that page is and, therefore, the more important the link to our page is. So Google gives more weight to inbound links from important pages that it does to inbound links from lesser important pages. They call the idea "PageRank" and represent as PR.
PageRank is primarily determined by how many other web pages are linking into you. Web pages with more credibility that link to you have more "value" to your PageRank than those with less credibility. Google assigned number 1 to 10 to rank pages. 10 is the the highest. So it is better to have1 link with page rank 6 rather than 100 links with page rank 3. Don't link with a site merely because they have a high PR but also consider its content and relevance to your target market.
We can categorize PRs as follows :
How to know Google Page Rank?
Download the Google Toolbar (the PageRank feature is not turned on by default, so you'd have to enable it after installation).
Use the Google PageRank Calculator page on this website. It's quick, free and requires no registration.
You can also check your page rant at site : http://prcheker.info
Importance of Page Rank for Google
We can understand the importance of Page Rank for Google from the following equation:
Search Ranking = Relevance * PageRank
Google ranks pages on the basis of relevance with your key phrase but if two pages have same relevance then whoever has the higher PageRank gets the better ranking - and shows up at the top of the results page. Measurement of relevance is a difficult process and depends on a number of factors like the title of the page, words on the page and how frequently they occur, etc. Google has allotted a Pagerank to every page on the web according to its importance which in itself depends on a number of factors like the number of links to the page from other pages, the quality of the link means link with high page rank is worth more than a page with low page rank, the relevancy of the site that is linking to the page, the anchor text which is used for the links to your site and the keywords on your site, in the header and titles.
So, Page Rank (PR) is Goggle's way of measuring the quality and relative "importance" of a website and Google can't do its work properly without Page Rank.
Page Rank is one of the important factor to determine Search Engine Ranking Positions (SERP's) by Google, so it is very important for webmasters to understand the concept to get maximum traffic to their sites. It is also true that it an important but not the only part of Google's Search Engine algorithm. It may take up to three months for a new website to be assigned a Page Rank - depending on when Google decides to do the Google Update, where all websites' PR's are reviewed.
|• What is Search Engine Optimization|
|• Benefits of search engine optimization|
|• Factors that matters for Indexing|
|• Do's and Don't of Search Engine Optimization|
|• Points to remember before building a web site|
|• Tips to improve google page rank|
|• Robots and Robots.txt file|
|• How to use NOINDEX, NOFOLLOW and NOODP|